SaaS Startup Saves 20 Hours/Week with Structify
How LeadGen Pro automated lead data extraction from unstructured sources and achieved 250% ROI in 2 months
Company Overview
LeadGen Pro provides lead generation software for B2B sales teams. Their platform helps companies discover, qualify, and engage potential customers through automated outreach and data enrichment.
LeadGen Pro
B2B SaaS (Lead Generation Software)
Series A ($8M raised)
45 employees
The Problem: Manual Lead Data Extraction
20 hours per week spent on repetitive data entry
LeadGen Pro collected leads from multiple unstructured sources:
Time Waste
20 hours/week spent on repetitive manual work instead of high-value activities
Error-Prone
15-20% data entry error rate due to manual copy-paste mistakes
Scaling Bottleneck
Manual process couldn't keep up with growing lead volume
High Cost
$6,000/month labor cost for manual data processing
Manual Workflow (Before AppHighway)
Collect Data
Manually copy-paste from emails, forms, and conversations
5 hours/week
Extract Fields
Identify company name, contact person, email, industry, pain points
8 hours/week
Validate Data
Check for duplicates, verify email formats, clean formatting
4 hours/week
CRM Entry
Manually enter structured data into Salesforce
3 hours/week
Total Time:
20 hours/week
Cost:
$1,500/week in labor costs (Junior Sales Ops role)
The Solution: AppHighway Structify
LeadGen Pro implemented the AppHighway Structify to automatically extract structured lead data from all incoming sources.
Multi-Format Support
Handle HTML emails, plain text, CSV, chat logs - all with one tool
Schema Flexibility
Define custom schemas for different lead types and sources
High Accuracy
95%+ accuracy in field extraction with AI-powered parsing
Cost-Effective
Only 3 points per API call - process 1000s of leads for $60/month
Easy Integration
REST API with TypeScript SDK - integrated in 2 days
Results & ROI
Measurable impact after 2 months of production use
Time Saved
Before:
20 hours/week
After:
3 hours/week
Impact:
85% reduction
Data Accuracy
Before:
80-85%
After:
95%+
Impact:
12-19% improvement
Lead Processing Volume
Before:
~400 leads/week
After:
~600 leads/week
Impact:
50% increase
Monthly Cost
Before:
$6,000/month (labor)
After:
$60/month (AppHighway) + $900/month (part-time review)
Impact:
84% cost reduction
ROI Calculation
Labor Cost Savings
17 hours/week × $60/hour × 4.33 weeks
$5,040/mo
Increased Lead Capacity
50% more leads processed = estimated $3k additional revenue/month
$3,000/mo
AppHighway Cost
Professional Plan subscription
-$60/mo
Part-time Review
3 hours/week × $60/hour × 4.33 weeks
-$900/mo
Total Monthly Savings:
$7,080
250% ROI
Payback period: < 1 week
"AppHighway's Structify transformed our lead processing from a time-consuming bottleneck into a fully automated system. We're processing 50% more leads with 85% less manual effort, and our data quality has never been better. The ROI was immediate - we saw cost savings within the first week of deployment."
Marcus Chen
VP of Sales Operations, LeadGen Pro
Key Lessons Learned
Insights from the implementation team
1Start with Schema Design
Spending time upfront to design a comprehensive schema paid off. We iterated through 3 versions before settling on the final structure that captured all our lead data needs.
Tip: Use real-world examples to test your schema before going to production.
2Implement Confidence Scoring
Not all extractions are perfect. We built a confidence-based routing system: high-confidence leads go straight to CRM, low-confidence leads get manual review.
Tip: Set confidence thresholds based on your quality requirements (we use 80%).
3Monitor Edge Cases
The first month, we closely monitored all extractions and identified patterns where Structify struggled (e.g., non-English names, unusual company formats). We adjusted our schema and fallback logic accordingly.
Tip: Plan for 2-4 weeks of close monitoring before trusting the system fully.
4Combine Multiple Tools
Pairing Structify with Email Validator significantly improved our lead quality. We also added Phone Formatter later for international leads.
Tip: AppHighway's multi-tool approach means you can chain endpoints for better results.
5Cost Optimization
We initially over-provisioned points. After analyzing usage patterns, we optimized to the Professional Plan (2500 points), saving $40/month while maintaining full capacity.
Tip: Start with a higher plan, then optimize based on actual usage after 1 month.
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